Aug 09, 2024 02:00pm - Aug 30, 2024 05:00pm
silver award workshop

AHCA/NCAL Silver Award

August Webinar Series
A virtual event provided by Massachusetts Senior Care Association and multi-state affiliates of AHCA/NCAL

  • Part 1: August 9 | 2:00 – 5:00pm ET
  • Part 2: August 16 | 2:00 – 5:00pm ET
  • Part 3: August 23 | 2:00 – 5:00pm ET
  • Part 4: August 30 | 2:00 – 5:00pm ET

This workshop will be held virtually on Zoom over a series of sessions in August (August 9, 16, 23 & 30). Participation in all four sessions is required. Sessions will be held from 2-5 pm ET. Participants will be required to participate on camera and audio. Registration for a facility includes up to 2 participants - please be sure to list all participant information on the registration form. If you would like to request additional participants please contact MSCA directly (

Massachusetts Senior Care Association, in partnership with several state affiliates, presents a SILVER Quality Award virtual workshop series to help you better understand the Silver Award application criteria, scoring, and strategies for a successful 2025 application submission.

Bronze recipients have three years to apply for Silver from the year they received the Bronze award. Silver recipients outline their systematic approaches and demonstrate sustainable organizational and process results linked to their key customer requirements, success factors, and challenges. This workshop is about more than an award; besides gaining a better understanding of what examiners are looking for and how to use the award criteria as an improvement tool, you will learn how to use the award process to focus, align, and accelerate your performance excellence efforts thus becoming a high-performing organization.

Suggested participants for this workshop are administrators or executive directors and directors of nursing, along with other leadership team members - including owners. A team approach is the most effective method to develop your application in a manner that makes it your “management document” and not just an award application.


  • Gain an understanding of the value of moving from Bronze recognition to Silver.
  • Understand the Silver technical requirements and criteria.
  • Develop a basic understanding of the scoring guidelines.
  • Learn the skills of how to describe approaches and processes in response to the criteria questions.
  • Understand how to effectively present results to manage the organization.
  • Take advantage of the opportunity to receive help with your specific application questions.

CEUs: 12
The Massachusetts Senior Care Association has qualified for “deemed status #NH-09015-007” from the Board of Registration of Nursing Home Administrators for Administrators. This program also meets continuing education requirements for Nurses in Massachusetts. All paid attendees will receive certificate of attendance.

Facilitated by Cathy Bergland

Cathy Bergland has served at Presbyterian Homes & Services (based on Minnesota) since 1986 in various roles, most recently in the area of Leadership Development. She is also with CB Leadership Group, a consulting and training organization focusing on leadership development, intercultural competence, and performance excellence. Cathy received her undergraduate degree in Music Therapy from the University of Wisconsin-Eau Claire, her MBA from the University of St. Thomas, and is also a licensed Nursing Home Administrator. She has filled adjunct faculty positions with the University of Wisconsin-Eau Claire (Health Care Administration) and Bethel University (MBA Program). She is a Qualified Administrator (QA) for the Intercultural Development Inventory (IDI). She also has 15 years of experience with the Baldrige Performance Excellence Criteria.

Cathy currently sits on the AHCA/NCAL National Quality Award Board and also serves the program in roles of Judge, Trainer, and Independent Examiner.

Workshop Fee: $100 per facility
This webinar series is open to AHCA/NCAL Members Only.


  • Review your Bronze application and have a copy with you.
  • Review the eligibility requirements in the 2024 Silver Criteria and Application document to ensure you are eligible to apply.
  • Have a copy of the 2024 Silver Achievement in Quality Award Application & Criteria.

Registration is limited to AHCA/NCAL members. Registration is non-refundable, however substitutions are allowed up to 48 hours before the program. Participation in this workshop does NOT guarantee award/renewal receipt by AHCA/NCAL. Registration for a facility includes up to 2 participants. If you would like to request additional participants please contact MSCA directly.