Aug 08, 2024 02:00pm - Aug 29, 2024 05:00pm
gold award workshop

AHCA/NCAL Gold Award

August Webinar Series
A virtual event provided by Massachusetts Senior Care Association and multi-state affiliates of AHCA/NCAL

  • Part 1: August 8 | 2:00 – 5:00pm ET
  • Part 2: August 15 | 2:00 – 5:00pm ET
  • Part 3: August 22 | 2:00 – 5:00pm ET
  • Part 4: August 29 | 2:00 – 5:00pm ET

This workshop will be held virtually on Zoom over a series of sessions in August (August 8, 15, 22 & 29). Participation in all four sessions is required. Sessions will be held from 2-5 pm ET. Participants will be required to participate on camera and audio. Registration for a facility includes up to 2 participants - please be sure to list all participant information on the registration form. If you would like to request additional participants please contact MSCA directly (

Massachusetts Senior Care Association, in partnership with several state affiliates, presents a GOLD Quality Award virtual workshop series to help you better understand the Gold Award application criteria, scoring, and strategies for a successful 2025 application submission.

Gold Quality Award recipients represent an elite group who meet all of the demands of the Baldrige Criteria. To receive the Gold award, you must demonstrate the achievement of high levels of performance over time in the areas of leadership, strategic planning, customer and workforce, operations and knowledge management. This workshop will help prepare you to meet this distinction.

The final step in the AHCA/NCAL National Quality Award Program is the Gold – Excellence in Quality Award. Recipients of the Gold Award are considered the best of the best in the profession. At the Gold Award level, applicants must show superior performance in areas of the criteria including leadership, strategic planning, and customer and staff satisfaction. By completing the Gold level criteria, organizations take their quality journey to a higher level through the valuable feedback received in the application process and thereby reaching organizational goals. Gold applicants address the Baldrige Excellence Framework in its entirety.

Suggested participants for this workshop are administrators or executive directors and directors of nursing, along with other leadership team members - including owners. A team approach is the most effective method to develop your application in a manner that makes it your “management document” and not just an award application.


  • Understand the Gold technical requirements and criteria.
  • Develop a basic understanding of the scoring guidelines.
  • Sharpen the skills for describing processes and how these approaches can serve as a management document, not just an application.
  • Learn skills for effectively presenting results.
  • Describe systematic evaluation and improvement.
  • Draft a plan for writing and reviewing the first draft of your application.
  • Take advantage of the opportunity to receive help with your specific application questions.

CEUs: 12

The Massachusetts Senior Care Association has qualified for “deemed status #NH-09015-007” from the Board of Registration of Nursing Home Administrators for Administrators. This program also meets continuing education requirements for Nurses in Massachusetts. All paid attendees will receive certificate of attendance.

Facilitated by Cathy Bergland

Cathy Bergland has served at Presbyterian Homes & Services (based on Minnesota) since 1986 in various roles, most recently in the area of Leadership Development. She is also with CB Leadership Group, a consulting and training organization focusing on leadership development, intercultural competence, and performance excellence. Cathy received her undergraduate degree in Music Therapy from the University of Wisconsin-Eau Claire, her MBA from the University of St. Thomas, and is also a licensed Nursing Home Administrator. She has filled adjunct faculty positions with the University of Wisconsin-Eau Claire (Health Care Administration) and Bethel University (MBA Program). She is a Qualified Administrator (QA) for the Intercultural Development Inventory (IDI). She also has 15 years of experience with the Baldrige Performance Excellence Criteria.

Cathy currently sits on the AHCA/NCAL National Quality Award Board and also serves the program in roles of Judge, Trainer, and Independent Examiner.

Workshop Fee: $100 per facility  
This webinar series is open to AHCA/NCAL Members Only.


  • Review your Silver application and have a copy with you if that is your last application
  • If you have previously applied for the Gold, please send your application and your feedback report to the faculty and bring copies to class
  • Review the eligibility requirements in the 2024 Gold Criteria and Application document to ensure you are eligible to apply
  • Bring a copy of the 2024 Gold Achievement in Quality Award Application & Criteria
  • Purchase and bring a copy of the 2023-2024 Baldrige Excellence Framework for Health Care

Registration is limited to AHCA/NCAL members. Registration is non-refundable, however substitutions are allowed up to 48 hours before the program. Participation in this workshop does NOT guarantee award/renewal receipt by AHCA/NCAL. Registration for a facility includes up to 2 participants. If you would like to request additional participants please contact MSCA directly.