Oct 28, 2021 11:30am - Oct 28, 2021 12:30pm

Leveraging Digital Strategies for Employee Recruitment in Long Term Care: Strategies to Help Maximize Your Return in Online Recruitment Tools

Thursday, October 28, 2021
11:30 am - 12:30 pm
Register for the Zoom Webinar

Webinar Description:

If you want to recruit talent in today’s competitive market, you need to adopt the digital tools available like social media and online job posting websites. But how can you make sure you’re investing your resources in the right places and getting the most out of what the tools have to offer? Join our webinar to learn how you can harness the power of social media to increase awareness of your long term care facility and generate more buzz for open positions. We’ll review best practices for social media related to recruitment and provide tactics and strategies for you to consider. Then we’ll dive into the nuances around job posting websites like Indeed, learn how you can use them more effectively, and better understand what today’s applicants are looking for. Sign up today!


  • Understand how digital tools can enhance your job recruitment efforts
  • Recognize the differences among job posting websites and how to select the right one for your organization

Target Audiences: Administrators, Human Resources Managers, Recruiting Managers, Corporate Staff


  • Erin Clark, Marketing and Communications Professional
  • Chris Mercer, Director of Healthcare Market Growth, Hireology
  • Bill Bogdanovich, President/CEO, Broad Reach Healthcare
  • Angela Murphy, Chief People Officer, Broad Reach Healthcare

Contact Hour/Continuing Education Credit:

1.0 CEU will be awarded for nurses and nursing home administrators. The Massachusetts Senior Care Association has qualified for “deemed status #NH-09015-007” from the Board of Registration of Nursing Home Administrators. This program also meets continuing education requirements for Nurses in Massachusetts.

Program Fee:

$50 per person. Meeting log in information will be sent once program payment has been received. This program is for Mass Senior Care members only and online registration is required.

Cancellation Policy:  ​

Mass Senior Care must be notified in writing no later than 48 hours prior to the start of the webinar/education program for a credit of equal amount to be issued to your Mass Senior Care account. No refunds will be given. Cancellations should be emailed to info@maseniorcare.org

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